Hype Energy Drinks

Hype Energy’s rich history started in 1994, with the same visionaries behind the iconic Hard Rock Café. Since its inception, the brand has been heavily involved in motorsports. We sponsored various teams, including Arrows Formula 1® team, Benetton F1, Williams F1, the Racing Point F1 team, a Nascar team, and several motorbike teams. With a strong grip in the paddock, Hype Energy invested in sponsorships to broaden its global reach and secure worldwide distribution.

As the brand grew, it became synonymous with the high-octane lifestyle of Formula 1®. This association strengthened in 1997, when F1 driver Bertrand Gachot signed a distribution deal with Hype to introduce the products in France. Bertrand Gachot transitioned from distributor to CEO in 2000, restructuring the brand and retaining four iconic products in the portfolio.

At Hype Energy, we embrace our motorsports heritage. We have crafted a range of innovative drinks that honor the fast-paced nature of the racing scene. Our iconic can designs boast carbon fibre elements and a matte black lid. Coupled with bold colours and thrilling flavours, Hype Energy will take you from 0-100 real quick!